Marketing Planning
| dc.contributor.author | Bhisham Ramkelawon - OUM | |
| dc.date.accessioned | 2025-09-03T10:38:48Z | |
| dc.date.available | 2025-09-03T10:38:48Z | |
| dc.date.issued | 2025-05 | |
| dc.description.abstract | The world of Marketing is taking by storm: We need to have marketers who can implement the marketing planning process within the organisation. As such, the objective behind this course is to enable students to see how to implement the marketing planning approach in its totality. | |
| dc.format | ||
| dc.identifier.uri | https://oermu.uom.ac.mu/handle/1/310 | |
| dc.language.iso | en | |
| dc.rights.holder | CC BY | |
| dc.spatialcountry | Mauritius | |
| dc.title | Marketing Planning |